Web Designer Newcastle

Promoting your website online is as simple as regularly updating your blog, keeping tabs on a Facebook page, maintaining a presence in industry forums and submitting relevant articles and authoritative advice.  Sounds confusing?  Well it can be to those who have to maintain their business in the “real world” and then find there is a parallel “online world” that demands the same level of commitment and accountability.

So you are best advised to outsource you online web promotion – or at least get steered in the right direction with an introductory training session with Newcastle Digital.

But back to the fundamentals of online web promotion - which is the basic truth that a website just left to it’s own devices will not magically flourish and attract traffic and convert sales – it will slowly wither and age and not really do much at all.

So what we need to do is get your website out there mingling with the crowd – with like minded similar sites brimming with customers and sales reps from your suppliers and your tradeshows and conferences and the like.  Someone has to be putting your website out there so it is slowly building an presence in your chosen niche and most likely growing in authority and recruiting for itself a higher flow of link juice.  Which roughly translates into being high in the search results.  Which is what we want, after all.

So with some regular training and updates, like reading the Newcastle Digital newsletter and following the hints and tips for increasing your organic ranking, you will soon be practising online web promotion without even knowing it.

And that’s when you start to see some really dramatic results and entrench your site at the top of the rankings for your most lucrative keywords.  So the prevailing advice it to get off to  flying start with some sustained online web promotion for at least the first twelve months so your site gathers some initial momentum.